Marketing analytics in plain English — one briefing, every morning, every platform.
One paragraph. Every morning. What changed in your marketing and why.
DawnPulse is a daily briefing that reads every platform you use and explains why your numbers moved — not just that they moved. Connect Shopify, Mailchimp, or HubSpot in one click — or upload a CSV, Excel, or JSON export from any tool.
Works with the tools you already use
One-click connections: Shopify · Mailchimp · HubSpot
Or upload a CSV, Excel, or JSON export from any tool: Meta Ads · Google Ads · Stripe · Google Analytics 4 · WooCommerce · LinkedIn Ads · SAP / ERP exports · any other tool. If you can export it, we can read it.
It doesn't just flag the dip. It tells you what caused it.
- Follows the chain to the cause. "Why did my sales drop?" DawnPulse traces the chain across platforms — the email send, the traffic it drove, the orders that followed — and names the link that broke, instead of leaving you to guess.
- Knows a real problem from a slow Tuesday. It learns your weekly rhythm, so a normal weekend peak never raises an alarm — and a real drop on an otherwise normal day always does.
- Connects the dots across platforms. It catches when a change in one place explains a change in another, like ad spend dropping the night before sales did.
- Tells you down compared to what. Not "revenue is down" but "down 18% versus what this day should have delivered" — measured against your own seasonal baseline, not just last week.
- Catches slow slides, not just sudden crashes. Upload 60–90 days of history and it surfaces channels that have been quietly losing ground for weeks — the kind of decline that's invisible in a 7-day snapshot.
- Names the missing link. When part of the story is missing, the briefing tells you exactly which export to upload to complete the picture — no guessing which file it needs.
Next week, before it happens
The same engine that explains yesterday projects the next 7 days — so you can plan spend instead of reacting to it.
- 7-day projections, with honest ranges. Every key metric gets a projection for the next 7 days with a likely range around it. An expected range, not a promise — and the briefing says so.
- One blended ROAS across every ad platform. Meta Ads, Google Ads, and any other ad spend you upload — rolled into a single blended ROAS with per-platform spend share, so you see what your marketing actually returns.
- Budget what-if simulator. Ask "what if I moved 20% of my Meta Ads budget to Google?" and get a projected revenue impact with a range. A guide for your next budget decision, not a guarantee.
Connect in one click — or upload an export
Connect Shopify, Mailchimp, or HubSpot once and we sync your data every morning. For everything else, upload a CSV, Excel, or JSON export — if you can export it, we can read it.
- Shopify — revenue, orders, AOV, customer count. Live.
- Mailchimp — campaign sends, open rates, clicks, list growth. Live.
- HubSpot — new contacts, deals created, pipeline value. Live.
- Meta Ads — spend, impressions, CPM, ROAS. Coming soon (works today via upload).
- Google Ads — campaigns, ad groups, keywords, conversions. Coming soon (works today via upload).
- Stripe — MRR, new subscriptions, churn, revenue. Coming soon (works today via upload).
What a briefing looks like
Revenue was $4,520 yesterday (down 12% vs. what a normal Tuesday delivers) — traced to your email campaign. This week's send landed in Promotions: opens fell 41%, traffic followed, and Shopify orders dropped from 28 to 19. Google Ads held steady at $340 spend with a 3.2% CTR — no action needed there. Priority: resend to non-openers with a new subject line. Next 7 days: revenue is expected in the $28,500–$32,000 range if traffic recovers.
That's the whole briefing. One paragraph, every morning, in plain English.
Who this is for
"I check six dashboards every morning and still don't know why revenue is down."
If you run a DTC brand, a SaaS product, or a marketing agency and you spend the first hour of every day clicking between platforms trying to piece together what happened — DawnPulse was built for you. Not for analysts. Not for BI teams. For the founder or operator who needs to know in 60 seconds, not 60 minutes.
- DTC founders — running Shopify + Meta Ads + email.
- SaaS operators — tracking Stripe MRR + GA4 + HubSpot.
- Marketing leads — accountable for spend across 4+ channels.
How it works
One-click connections or a simple export. No analysts. No dashboards. Just answers.
- Connect or upload. Connect Shopify, Mailchimp, or HubSpot in one click — or upload a CSV, Excel, or JSON export from any tool, including Meta Ads, Google Ads, Stripe, and Google Analytics 4.
- We read the data. Every number is checked against your seasonal baseline — what moved, what held, what is genuinely unusual for this day of the week — then traced across platforms to find the cause.
- Plain-English explanation. Every change is translated into a clear observation and a specific recommendation — written for operators, not analysts.
- One briefing. Every morning. Hit Generate and receive a single narrative briefing that tells you what changed, why, and the one thing to do about it.
Built for the files you actually have
Real exports are messy. DawnPulse is built for that — no cleaning, no reformatting, no prep work.
- Messy files welcome. Mixed date formats, currency symbols, Google Ads micros, 50,000+ rows — including SAP and ERP exports with orders, deliveries, and shipments.
- Your currency, one baseline. Set your base currency — ₹, $, €, £, AED, SGD, or AUD — and every platform is converted before numbers are ever compared.
- Your own metrics. Define custom metrics with your own aggregation rules — the engine reads them alongside the built-in ones.
- Same thing, five names. Fuzzy matching spots that "Cotton Tee" in Shopify and "cotton-tee" in your ads export are the same product — you confirm in one click.
- Take your answers with you. Export projections and insights to CSV or JSON whenever you need them in a deck, a sheet, or a client report.
- Answers in under 60 seconds. Upload your exports, hit Generate, and read the briefing. Most briefings covering 3–5 platforms are ready in under a minute.
Replace your Monday morning dashboard routine
Schedule a Weekly Pulse once and get a plain-English briefing every Monday morning — automatically. No analyst required. No dashboard to open. Just what moved, why it moved, and what to do about it.
- Week-over-week comparison built in automatically.
- Catch changes before they become problems.
- One-click connections for Shopify, Mailchimp, and HubSpot — plus CSV/Excel upload for any other tool.
- No API keys to manage and no dashboard to configure.
All the heavy analysis runs behind the scenes. You just read the answer.
From the blog
Plain-English guides for founders and operators — no analytics degree required. Read the blog.